As one of the most competitive industries, property development naturally requires a strong brand to engage your target market and stand out from competitors. But how do you market property development? What are the big developers doing when it comes to a marketing strategy that you’re not?
A strong and clearly defined marketing strategy and brand allow you to create more sales and build your company’s reputation. We know that not everyone will know how to create an effective marketing strategy, but we know what works as experts. We put together this handy guide to help you get started with developing a killer brand and marketing strategy as a property developer. Read on to find out more.
Understand Your Target Audience
First things first, who is your target audience? In such a competitive industry, understanding the needs of your target audience allows you to consider the journey they go on. From their initial demand to employing a service to provide it for them – what are they looking for? What questions are they asking? What problems are you solving? Where is the gap in the market? The more research, the better. Give the people what they need!
Develop a Killer Property Development Marketing Plan
Researching and writing a marketing plan allows you to identify your target audience, assess your services against your competitors and create a step-by-step plan for growth off the back of this research. In short, it is a measured way to create sales and growth for your company. Preparing a strategy to achieve each goal allows you to delegate and tackle multiple marketing avenues at once – creating stronger results. It’s always best to know what your goals are, how long until you want to achieve them and how you’re going to reach them. A killer property development marketing plan might consist of:
- Great socials.
- Competitor analysis.
- Other audits.
- Email campaigns.
- Brand awareness.
- Thoughtful, engaging and useful content marketing.
- A professional website.
- Professional photography.
- Clear CTAs.
- Community events.
Differentiate Yourself from the Competition
Always look at what your competitors are doing when it comes to brand and marketing strategy. What works and what doesn’t? Are you able to find any standout services or problems with their services? Emphasise these in your marketing plan. You want to stand out from competitors with a strong and clear message.
Utilise the USPs and key services that put you above the competition. What do you offer that they don’t? Use it to your advantage – you should know your niche and be confident in your unique set of services.
Use Consistent Branding
Consistency is so important when it comes to branding. Not only does it give your customer their first impressions of your business, but it also signifies authenticity when your branding is consistent across the board. This goes for colours and logos as much as it does values and services. Your agents should use your brand as a reference point for their work, presenting a consistent and authentic experience across the board. This is one of the most valuable ways to build trust with your clients.
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Are you frustrated by the delays and lost sales caused by your buyer’s struggles to sell their existing property? Do you want to attract new business and secure more sales?