A strong brand is vital to any business, including estate agents. Effective branding and brand strategy can make or break your business, so you want to be utilising that to the best of your ability.
It’s essential to have a strong, clear and consistent brand as it offers the customer an insight into your business straight away. It is also of great value to your agents. If all agents are on-brand with values and services in front-facing client situations, it builds trust with your customers and a strong foundation for the reputation of your business.
But how do you create a strong brand for estate agents? We put together this informative guide full of our top tips to help you get started.
Determine Your Key Message: What Are You Offering?
Defining your key message and why your services are better than your competitors is an important part of the branding process – it helps you build brand authenticity and engages the customer. It should be easy, not confusing, for your customer to understand what you offer. Think of some simple but valuable key selling points.
What do you offer? What is your USP? What makes your services stand out from your competitors? Who are your services targeting?
Be Consistent with Your Branding
Consistency is key. Your branding should reflect your key message and also your values as a company. If this isn’t done consistently, it can also reflect that your services and values are inconsistent, so it’s best to stay in sync across the board. Take pride in your brand. A strong brand will translate with ease. Your brand is like the front face of your agency. It tells the customers everything they need to know about you – make that a strong, authentic message to establish trust with the customer.
Build Your Online Presence
Once you have your branding down, you also need to ensure consistency within your online presence. Bring that key message – and your brand’s personality – to life with your online portfolio. Online presence is essential in this day and age, so making sure you have valuable and shareable online content is always a great way to gain traction. Utilising social media, SEO and building traffic to your website is another key way to stand out. How could you make a bigger impact on social media? Brainstorming can be a great way to cover all bases. (Or let an expert do the work for you and outsource your marketing and branding!)
What Services Can Help You Stand Out?
You should consider doing a full competitor audit alongside your own to compare services, marketing, branding, design, services, price range, etc. Study your competitors to see what makes you stand out from them. Focus on that and use it to your advantage. Knowing what is already out there allows you to streamline your brand into the gap in the market. So get researching!
Attract new business and avoid property-chain problems with HBB Solutions
Our chain-repair and part-exchange schemes are here to help you. Our chain-repair services mean that we can keep things moving and prevent a lost sale if your customer’s chain breaks. Our part-exchange scheme allows your customers to progress with their purchase without having to wait for their current property to sell if they are buying a new-build property – including retirement homes and park homes. Providing a part-exchange service allows you, the estate agent, to attract more customers and keep sales moving when a homeowner struggles to sell their existing property.